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The Most Iconic Rebrand in History (Marlboro) First Versions: Marlboro The Real Marlboro Man The Atlantic The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the The Identity Transfer: Marlboro didn't sell cigarettesthey sold the American frontier, rugged independence, and the last free man. This historical case study proves a timeless truth: the most powerful brands are Marlboro Prototype Cigarette Box Smithsonian Institution
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