Drawing on a variety of sources, including interviews, newly available archival material, Vichy publications, correspondence, and diary entries, Hellman contributes to the current, lively debate concerning the phenomenon of collaboration and the response of the French population to fascism and to the occupation during the Second World War
Otherwise, I ask you by Allah, if you have a cigarette and an apple, what will you give your child
Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube
Several smaller European destinations posted significant gains
Public brand references commonly describe Chunghwa as a long-running Chinese cigarette brand introduced in the mid-20th century and known for its red-and-gold pack design
Cigars are wrapped in a tobacco leaf