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"That said," she continued, "the tax increase was too low to achieve significant health benefits, so we have lots of work to do to help legislators and the public understand the evidence showing that significant tobacco tax increases really do reduce smoking and save lives, but that much less than a $1-per-pack increase will not move us toward that goal." And although the tax increase is estimated to generate about $132 million in 2019, the real goal, according to Hackbarth, was to discourage Kentuckians from smoking, therefore improving the overall health of the state

If you did UCB [Upright Citizens Brigade] in New York, your improv skills were just off the charts

I really do believe this work matters, she said.

These include tar, carbon monoxide, and various carcinogens

BAT, which owns the e-cigarette brand Vype, suggested the campaign was intended to encourage smokers into vaping

Consistent with national patterns described above, many states experienced their sharpest increases in 2020 and 2021 and then declined somewhat from their peak, but in most states, 2024 rates remained above 2019 levels