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Mi-Pod has no interest in selling products to adults who do not currently use nicotine and minors are not welcome

"And an industry paper, Tobacco Journal International, pointed out that 'tobacco packaging is no longer the silent salesman it once was it now shouts.' The tobacco industry clearly acknowledges that the pack is a marketing tool." So Munaf and Bauld called in 43 non-smokers, light smokers and daily smokers to look at both plain and branded cigarette packets to help them to work out the different effects

Its a real world example, on a massive scale, of what happens when a company gets it right on science and on product, and when governments allow innovation to thrive

When he returned to Amman deliriously happy crowds tried to lift up his Mercedes so they could carry it back to the palace

[3] Observatoire Suisse de la sant (2020)

For many adult smokers, the financial gap alone is enough to drive interest in alternatives