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El Gaucho | September 16, 1954 In 1954, the two companies again posted ads in the same issue of the El Gaucho

Obviously the tobacco industry isn't happy The Tobacco Manufacturers' Association argues there's a "complete lack of evidence" plain packaging will put smokers off

In summary, the Surgeon Generals report found that cigarette smoking is a health hazard of sufficient importance in the United States to warrant appropriate remedial action. This call for remedial action aroused officials of the normally passive Federal Trade Commission

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This means the number of toxins and carcinogens is much lower since the smoke is filtered through the active carbohydrate filter that manages to trap a high percentage of malignant molecules which would otherwise reach our lungs