origin of marlboro cigarette brand name A didn't just change its audience it changed perception forever. wasn't always the rugged cowboy symbol we know today. It started as a for women, positioned around elegance and Brand Story | Did You

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President Lyndon B

As the creator of the almost iconic Hestia brand, he explained that on average, Hestia customers only smoke half a pack a week, which is much less than the one-pack-per-day a regular smoker is likely to consume. He reasoned that Hestia buyers, therefore, did not identify as smokers per se, but rather see themselves as connoisseurs of an excellent, natural, and additive-free tobacco product. In other words: For many consumers craft cigarettes are as much a status symbol as they are a fashion statement

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