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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Cigarette maker Reynolds to buy Lorillard for $27.4 billion Los Angeles Times Our Brands U.S. Tobacco Cooperative Mixed Brands Carton Menthol Cigars Florida Tobacco Shop Products Liggett Vector Brands Top 3 Worst Cigarette Brands in the USA
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