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The flavor of the cigarette, excuse the tautology, cigarette

He then realized how menthol's popularity with the Black community came from decades of racially targeted marketing, including ads (such as the Kent Menthol ad shown above) depicting Black models in Black magazines like Ebony, and cultural events in Black neighborhoods like the KOOL Jazz festival, sponsored by the menthol brand

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acquired the patent in 1927, marketing them nationwide as "Spud Menthol Cooled Cigarettes"

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Newport Medium Menthol 100's Carton Newport Medium Menthol 100's offer a balanced blend of menthol flavor in a longer cigarette format