The images initially featured rugged men portrayed in a variety of roles, but later primarily featured a rugged cowboy or cowboys in picturesque, wild terrain. The plan worked
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Tobacco giant BAT buys out US firm Reynolds in mega-deal British American Tobacco agreed Tuesday to pay almost $50 billion for control of US peer Reynolds American in a move which targets the lucrative United States market and the fast-growing e-cigarette sector.BAT will purchase the 57.8-percent of Reynolds American that it does not already own, the group said, unveiling an improved cash-and-shares offer after Reynolds had rejected its previous $47-billion bid.The deal brings together a raft of global brands, including BAT products Lucky Strike, Rothmans and Kent, and Reynolds' brands such as Newport, Camel and Pall Mall.The transaction will also create the world's largest listed tobacco company with a strong foothold in the US, and a significant presence in high-growth markets including South America, the Middle East and Africa.- E-cigarettes in focus -BAT added it would also create a "truly global" business for fast-growing next generation products (NGP) like e-cigarettes or vaping."We are very pleased to have reached an agreement with
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It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free
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