ugliest color cigarette packages In Norway tobacco companies aren't allowed to brand their packaging in order to discourage sales. The specific is Pantone 448C, “the color in the world” : r/Damnthatsinteresting Australia hired researchers to find

Australia hired researchers to find the ugliest color in the world. Seven studies, 1,000 smokers Winner: Pantone 448 C, associated with "dirt, tar and death" Now it's the legally required color of how australia is using the world's ugliest colour to help people quit smoking World's ugliest colour' used on cigarette packets to put smokers off The Independent The Independent The Story Behind Pantone 448 C, 'The World's Ugliest Color' In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian

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